— a subscription service for the chronically almost

Hire the villain
you deserve.

Nemesis is a fictional arch-rival, custom-built to torment you into finishing what you started. Daily taunts. Weekly duels. Zero encouragement. It works because motivation quit on you months ago — spite is what's left.

No apologies. No participation trophies.

Or — join the waitlist for launch pricing

A hooded figure with glowing crimson eyes emerging from shadow

Subject #7,412

"They still haven't started."

12,847
Active nemeses
3.1M
Taunts delivered
68%
Goals completed
4%
Subscriptions cancelled in shame

How it works

Four steps. Then the shame does the rest.

01

Sign up in 60 seconds

Email, password, done. No onboarding survey, no welcome tour. Your nemesis doesn't care about your feelings.

02

Pick a tier & a target

Choose Petty Rival, Sworn Enemy, or Arch Nemesis. Tell us the one goal you keep abandoning. Set a deadline you'll regret.

03

Face a daily challenge

Every day, your nemesis hands you one micro-task tied to your goal. Complete it or type an excuse — either way it feeds your streak counter and next week's scorecard.

04

Get taunted until it's done

Daily messages, weekly AI progress reports, monthly duels. Cancel anytime — they'll note the date in their diary and use it later.

The ritual

Four steps between you and the enemy of your own making.

01

Choose your poison

Pick a persona: the disappointed mentor, the ex who thinks you peaked, the sibling who moved abroad, the future you that gave up. Or design your own.

02

Sign the contract

Declare a single goal and a deadline. Your nemesis countersigns. From now on, every missed day is ammunition.

03

Receive the letters

Taunts arrive by email, SMS, or voice note — tuned to your schedule, calibrated to sting. Ignore them and they get worse.

04

Duel weekly

Every Sunday, a scorecard. Your progress vs. their imagined progress. Win the week or read what they wrote about you.

A day in the life

Sample dispatches.

Rendered by an AI trained on grudge, envy, and the particular cruelty of people who love you.

06:12

"You said you'd wake at six. I've been awake since five, sharpening. Guess which of us is winning."

13:47

"Third coffee. Zero commits. I can hear your keyboard from here — and it's the sound of nothing."

19:03

"You're 'taking a break.' I'm taking your future. Cute rest, though."

23:58

"Two minutes until midnight. You said today would be different. It wasn't. Sleep on that."

— signed, your nemesis. sent while you were scrolling.

Choose your grudge

How much do you want to hurt?

Petty Rival

Annoying, not devastating.

$9/month
  • One AI taunt per day
  • Passive-aggressive tone only
  • Daily challenge & streak tracking
  • Confession booth (AI-rated excuses)
  • Cancel anytime (they'll mock you for it)

Intensity: light — dry, sarcastic, safe for a bad day.

"Skipped again? Bold strategy. Let me know how the 'tomorrow' plan works out this quarter."

Most brutal

Sworn Enemy

Personal. Custom. Cruel.

$19/month
  • Three AI taunts per day
  • Custom persona (5 archetypes)
  • Goal-linked taunts + confession booth verdicts
  • AI weekly progress report & scoreboard
  • Pause or lower intensity any time

Intensity: medium — pointed, personal, still fair.

"Three days silent. Your goal is starting to look like a hobby you outgrew."

Arch Nemesis

You will finish. Or else.

$29/month
  • Unlimited AI taunts on demand
  • Highest intensity — theatrical villainy
  • All Sworn Enemy features included
  • Contract of ruin (signed pledge + AI verdict)
  • Wanted posters when you break a deadline
  • SMS & voice taunts (opt-in) — planned

Intensity: high — theatrical villainy, no soft edges. Not for a rough mental-health week.

"I've read your excuses. All of them. I'm keeping a folder. It's getting embarrassing — for me, mostly."

Billed monthly. Cancel any time — your nemesis will note it in their diary. 18+ only.

Before you enlist — read this

  • • Nemesis is a motivational entertainment tool, not therapy or a substitute for professional help.
  • • If you're currently struggling with anxiety, depression, or harsh inner self-talk, pick the lightest tier — or skip it entirely. Provocative messages can backfire.
  • • You can pause taunts or lower the intensity from your dashboard at any time, without cancelling.
  • • Phone calls and SMS (Arch Nemesis) are strict opt-in. You confirm your number in-app and can reply STOP any time.
  • • Must be 18+ to subscribe.

What's next

The nemesis is still evolving.

These features are in the lab. Subscribers get them first — and get to watch everyone else suffer without them.

Live now

Daily challenges & personas

Every day your nemesis serves one micro-task tuned to your goal and persona. Complete it or type an excuse — either way, it feeds your streak.

Coming soon

Rival Mode

Pair up with another user who has a similar goal. Whoever skips a day gets roasted by the other's nemesis. Leaderboard included.

Live now

Contract of ruin

A signed, shareable pledge with a stake. Break it and your nemesis delivers the verdict — no take-backs. Arch Nemesis tier.

Live now

Wall of Failure

A public, anonymised feed of broken streaks. Opt in from your dashboard — no names, just the wreckage.

Planned

SMS & voice taunts

Your nemesis doesn't just write — it texts and speaks. Strict opt-in on your phone number, reply STOP any time. Arch Nemesis tier.

Live now

Confession booth

Skip a day and file an excuse. Your nemesis rates its patheticness 1–10 and files a verdict you can't unread.

Live now

Wanted posters

Miss a deadline and your nemesis prints a wanted poster of your abandoned goal. Trophies of failure, forever in your dashboard.

Planned

Redemption arc

Hit a 30-day streak and your nemesis breaks character — one sincere letter, no sarcasm. You'll screenshot it. You won't be the same.

Planned

Nemesis marketplace

Browse community-made personas, voices, and duel formats. Trade your best roasts or sell your own villain template.

Interrogation

Answers, before the excuses.

Is this actually going to help me finish my goal?+
It helps if guilt, spite, and daily friction work on you. It won't help if you need gentle encouragement — that's not what we sell. Pick Petty Rival for a soft start; upgrade only if you want it worse.
What if the taunts get too intense?+
Pause taunts or lower intensity from your dashboard any time — no cancellation needed.
Can I change tier or cancel later?+
Yes. Upgrade or downgrade at any time — Lemon Squeezy prorates the difference. Cancel and you keep access until the period ends. Your nemesis will note it in their diary.
Is my data private?+
Your goal, excuses, and taunts are private by default. The Wall of Failure is opt-in and anonymised. We never sell data. Read the privacy policy for the full detail.
Do I need to be 18+?+
Yes. Nemesis is provocative motivational entertainment and is 18+ only. You'll confirm your age during onboarding.
What if I'm having a rough week mentally?+
Pause taunts, drop to the lightest intensity, or cancel — no shame. Nemesis is not therapy and shouldn't be used during acute mental-health struggles. If you're in crisis, please talk to a professional.

Manifesto

"Encouragement failed you. Habit apps bored you. Streaks broke you.
We tried kindness. It didn't work.
Meet the villain who will."

— the nemesis foundation, chapter one